The skincare industry is always evolving. This is because a great chunk of skin-care and personal-care relies upon giving their customers exactly what they want. 

Skincare brands are always taking up new ideas and innovations to bring you something fresh. While this is super exciting, it can sometimes be hard to keep up with what's trending. We've brought you a list of skincare trends that you NEED to know about before stepping into 2021! So let's dive right into it. 

• The use of beauty tools

Beauty tools have been a rage for the past couple of years, and we expect this trend to continue in 2021. These tools provide a great way to enhance your skincare routine and make products work more efficiently. 

From acne rollers to heat-control hairdryers, a lot of these tools provide you with greater control over your skincare routine. Most of these tools are backed by scientific research, and an increasing number of tools come loaded with the latest technology. 

• Embracing natural products

2021 can see itself moving towards natural personal care and beauty. We're already seeing a movement where people are adapting natural, mild, and skin-friendly personal care products over their regular chemical-based brands. 

This trend is further accelerated by "skin influencers" and "beauty influencers" on social media platforms. Some of these influencers are very vocal in their support to adopt natural and organic products. It also helps that many local brands are starting to fulfil this demand with high-quality items in the market. Embracing natural and organic skincare is a trend that will certainly accelerate in the coming years. 

• Commitment to sustainability 

Skincare brands are now more self-aware than ever before. Brands have realized that their consumers care about the ingredients in their favourite skincare products. 

There has been a movement where brands are increasingly sourcing natural ingredients. Terms like "eco-friendly" and "cruelty-free" and "sustainable production" will continue to trend well into 2021. Brands are also opting for sustainable packaging,  by doing away with extra plastic sheets and wraps. This helps to both save costs and the environment. The trend of sustainable beauty will be much needed and high in demand in 2021. 

• Multi-use products 

You get more in less! The next year will see an upward trend in the use of multi-use products. A moisturizer that also has SPF? That's a definite yes. 

The idea is that you can combine different products into one super product. This can range from a makeup stick that can be used for your eyes, cheeks, and lips to cleansers that can substitute makeup removers. Multi-use products save consumers from buying many separate skincare items. They work pretty efficiently, are easy to carry around and the room for innovation in this market is immense. We are super excited to see the multi-use products of 2021!

• Streamlined skin care procedures

Skincare procedures have become marginally safe and streamlined as compared to a couple of years before. These days, most people are looking for minor tweaks in their procedures or looking for very specific treatments. 

Streamlined procedures yield far better results as compared to undergoing major surgery or treatment. These procedures are often quick, inexpensive, and relatively easy on your skin. They are also designed to diagnose and treat a very specific problem (For instance, acne breakout control occurring due to oily skin). We can sure see a surge in these treatments in 2021.

• Liquid facelifts

The term "facelifts" sounds like a scary procedure for most of us. That's exactly why liquid facelifts are trending. This technology uses a combination of non-invasive lasers, fillers, and botox to give you results similar to an actual facelift. 

These liquid facelifts have helped people to redefine their jawlines and cheekbones, and get rid of fine lines and wrinkles. It requires no surgery, and the recovery period is reduced significantly. What's more? These kinds of facelifts are completely customizable, so you can tweak the procedure to match their needs and wants

• At-home beauty treatments 

At-home beauty treatments were high-in-demand in 2020, owing to the Covid pandemic. During this time, people have discovered that some home treatments can be just as appealing and effective as ones done outside. You just need the right skincare products.

With an increasing share of eCommerce purchases in skincare products, brands have leveraged technology to assist customers. Most skincare websites have products categorized according to skin types, or products for a particular hair type. This helps customers to find personalized recommendations. Most at-home treatments come in the form of kits, with step-by-step instructions that are easy to follow. These treatments are also easy on your skin. We certainly expect a lot more at-home treatments trending in 2021!

Conclusion 

We are super excited about all the trends that are catching up in 2021! Technology has leveraged skin care products in different areas, ranging from beauty tools to eCommerce to increased awareness about natural skincare. It's not just about skin-care anymore, the trend is towards conscious skin-care routines that are convenient, efficient, and sustainable.